According to Impact Social, there was a 68 per cent increase in pessimistic posts versus last month, compared with an increase of 35 per cent in optimistic ones. Negative business opinion is growing at a fast race, surpassing those who are in support of Brexit and the future landscape.
The research wasn’t all doom and gloom, with sector innovation taking a front seat. For example, a proportion of the tweets concerned London start-up, Phrasee. The tech start-up was able to raise $4 million (£3 million) in August due to artificial intelligence. With many British businesses still hesitant to accept innovation, platforms such as Twitter and LinkedIn can be a positive way of drawing focus.
With Brexit uncertainty causing the bulk of negative chatter, relief can only be acquired through the government’s talks with Brussels. In the meantime, business owners can utilise social media to boost the confidence of others, educating them on new services and innovative opportunity, reminding them that all is not lost.