Despite slight upturns in sales on account of good weather and decadent public holidays, these were not enough to budge historic sluggish sales behaviour on the high streets. Despite the £561 million retail boost that the Royal Wedding was expected to provide, many stores were left abandoned for Saturday trading, with millions of consumers piling into living rooms and outdoor screenings, to witness the cultural event.
According to BDO’s High Street Sales Tracker, sales were down 2.2 percent in May last year, making it eight months since sales have shown growth of 1 percent or more. More specifically, the lifestyle sector saw a 3.8 percent drop in May, with homeware sales hit particularly hard. Once again it is the non-essential items that consumers are hesitating to purchase. Inflation has faded and interest rates have remained low, but consumer confidence has still not drastically improved.
The stubborn disinterest of consumers should not be taken as a lead-up to tragedy, and there are techniques that business owners can exercise to gauge attention. At the Credit Protection Association, our debt recovery services chase down unpaid invoices and award Members with extra cash to spend on what they need. This new financial confidence has been directed at purchasing new equipment or technology, or new store renovations, all with the intention of updating business concepts and catching the eye of at least one new customer.
These new figures highlight the volatility on the high street that is contributing to some high-profile casualties and store closures from the likes of House Of Fraser and Marks and Spencer.
Sophie Michael, head of retail and wholesale at BDO, said the figures highlighted the troubles faced by the high street.
She said: “Consumer spending patterns continue to be both volatile and unpredictable, making it increasingly difficult for retailers to identify trends and respond accordingly.
“Whether it’s falling discretionary income, unexpected weather or a growing preference to spend on experiences, the result is creating growing challenges on the high street which are clearly affecting retail performance.”