The Brexit deadline is getting closer, while that image of a healthy economy moves further away. Inflation has risen, skills shortages have proved resilient, as has late payment. The UK business community is acquiring more anxiety than turnover and the future is looking bleak. Social media has become an act of therapy for the business owner, with many using Twitter and Facebook to share their professional disappointments. A new Twitter analysis has revealed a sharp drop in small business confidence, with many fearing their future prospects.
This new data has been released by the insight company, Impact Social. The tracker analysed 31,000 Twitter posts made by small businesses and found a predominately pessimistic sentiment. Only 12 per cent contained a positive sentiment, while 10 per cent were negative. The remaining per cent was made up of sales promotions, highlighting the professional focus of contemporary social media.
