10th April 2017. James Salmon.

As I was out over the weekend on my morning run, getting my blood pumping, burning off the sins of the night before.  I encountered a number of people on foot who were also making the most of the lovely weather.

Two of the people smiled, nodded and said good morning.

Another one said to me;  “You’re brave, that looks tough”

The other asked;  “Are you mad? – That looks too much like work”

Well they were both quite right… it’s not easy getting out of bed early on a Sunday, strapping on a pair of trainers and deciding to go for a run. To be honest, it would have been far easier to roll over and have an extra half hour in bed.

And do you know what?  That is just as true in business.

Some people think it looks tough, some people think is just too much work…

So out of the four people I saw yesterday morning,  half thought it wasn’t worth the effort.

Just imagine if it was the same in your business world.  At least 50% of your competitors aren’t prepared to get out there and put in the effort. Why? Because it looks like it is going to be too hard or it isn’t worth the hassle.  Brilliant – this works in your favour.  You can beat them by just trying!

All of us have voices in our heads.  We have the inner critic and we have the inner coach.  One will cheer you on, the other will often hold you back.  Listen to your coach… not your critic.

At CPA we want our members to be winners. We will do all we can to provide you with the credit management tools you need, so you can focus on what you do best, driving your business on to success.

Get on it, get focused and get at it… good luck.

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