Business Owners So Happy They Could Tweet

30th January 2018.

Social media has once again proven to be a powerful force for good, as business owners seared through the January blues and express a rare positive business sentiment. January is usually a month of unattainable resolutions and demotivational diets, but some business owners saw something different as they took to Twitter to express what their business has to look forward to. This is a comforting sign to business owners who are only too used to seeing gloom and doom spread across the papers. Here at the Credit Protection Association, we understand that many of our members are concerned for the future, particularly in regards to trade negotiations with the EU. However as these Twitter users have shown, businesses can still thrive as long as they accentuate the positives- and boost their brand all over social media.

The Daily Telegraph’s Business Tracker analysed twitter posts from 25,000 British firms and people, between Jan 1 and Jan 2. These were compiled by insight company, Impact Social, and revealed
how small businesses have more to be happy than worried about this month

Just 14 percent of tweets were negative and 66 percent were neutral
(messages without any sentiment attached, such as January sales promotions).

Of the positive tweets, a quarter contained excitement about new roles to fill, with many companies posting job vacancy ads via the social media website.

A further 26 percent praised the country’s start-up-friendly environment and referenced the free courses that are available to businesses.

Of those 14 percent of negative tweets, nearly half spoke about Brexit uncertainty, with the majority referencing concerns about UK-EU trade. It is worth noting however that 9 percent of positive tweets mentioned Brexit opportunities.

Meanwhile, 12 percent spoke angrily about the recent collapse of Carillion- an issue that has affected thousands of contractors, and an issue that CPA ourselves have tweeted about.

And finally, 1 in 10 small firms that tweeted negatively about their start to the year mentioned late payments.

Social media is an influential aspect of the modern world. First teenagers used it, then adults, and now it’s reached businesses. Many business owners use it to advertise job vacancies and encourage interest, and others use it to sell their services or products. Despite the pessimistic statistics that are released every week by newspapers, it is comforting to see that individual businesses are using social media to spread an alternative outlook.

Here at the Credit Protection Association, we encourage our members to be optimistic about their business’ future, but it is up to them how far they embrace it. Despite its influence, there is still a large number of small firms that refuse to incorporate social media into their business. This reluctance excludes these small firms from a popular sales platform, and competitors will exploit it. If your business is doing well, broadcast it. Make it known. This could get you more business, and illustrate to competitors your brand and objective.

This analysis once again shows how late payments plague the minds of UK business owners. We encourage any owners struggling with late payers, non-payers or bad payers to come to CPA for help. We will boost cash flow and leave the business owner free to tweet all the positive business sentiments they like.

The Credit Protection Association is a credit management company established in 1914. If you supply goods or services on credit then we can help you!

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